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| Current Arkansas Medical News |
Great Minds in Nanotech Thinking Alike
State's Researchers Hold First Meeting to CollaborateSome of Arkansas' greatest minds are thinking about very small things, and now they are beginning to think about them together.
About 60 scientists, engineers and medical researchers, all working in nanotechnology as it relates to medical sciences, gathered for a Statewide Conference on Nanotechnology for Health Care at the Winthrop Rockefeller Institute on Petit Jean Mountain January 8-10.
STEVE BRAWNER |
Minor Surgery at SVI Treats Major Back Problems
For Nora Johnson, a half-hour procedure and a small implanted device may be the difference between debilitating back pain and the ability to walk normally.
Johnson, 79, broke her tailbone when she lost her balance while exiting her car last October. Months of rehabilitation did not remove the numbness in her legs that forced her to use a walker or a wheelchair.
STEVE BRAWNER |
UAMS Breast Cancer Vaccine May Begin First Trials
Though it will be years before it would affect most patients, researchers and clinicians at the University of Arkansas for Medical Sciences have made significant breakthroughs in their quest to design a breast cancer vaccine. By late spring or early summer, the team at the Winthrop P. Rockefeller Cancer Institute is hoping to have the first Phase I clinical trial of the vaccine underway...
JENNIFER BOULDEN |
| Best Business Practices Focus |
14 Tips to Crafting Effective Healthcare Marketing with an Agency
Seeking out expertise in healthcare marketing for this issue, Medical News of Arkansas interviewed two Arkansas agencies that won national Healthcare Advertising Awards in 2008. Competing against numerous other agencies across the nation, in May EXIT Marketing received a gold award for a National Park Medical Center of Hot Springs campaign and Mangan Holcomb Partners received Best in Show for a campaign for Le Bonheur Children's Hospital in Memphis. Here are a few tips on marketing healthcare distilled from the agencies' creative directors, Shawn Solloway of EXIT Marketing and Chip Culpepper of Mangan Holcomb.
JENNIFER BOULDEN |
Michael Gruenwald, MD
The need for a statewide trauma system has much been on the minds of Arkansans of late. It's safe to say part of that is because of the work of Michael Gruenwald, MD, the orthopedic surgeon who is vice chairman of orthopedics and a full professor at the University of Arkansas for Medical Sciences.
JENNIFER BOULDEN |
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